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Importance of app translation

Programmers flood the market with mobile apps, some of which are very useful while others only become popular for a short time, but since most of them are available globally, translating mobile apps is essential for users who speak other languages ​​to be able to enjoy and benefit from it.

Nowadays almost everyone owns a mobile device and it is almost impossible to find a smartphone owner who does not use at least one or two apps, and for many people using mobile apps is a part of their daily routine whether it is to check emails, watch videos or to use Others such as games.

Translating applications is your way to the success of your application

Investing in mobile app development is very low compared to investing in other fields, but it can make huge profits when it becomes popular. One of the main factors that keep developers inspired to create mobile apps is the potential global reach of the app, which can be instant. Just like through platforms like the Google Play Store and Apple's App Store, business and mobile app developers can reach a large number of users all over the world but even though this can be done there is one thing you can't ignore and that is the language barrier!

The language barrier is a severe problem that plagues many sectors and industries. In the mobile app industry but due to the growing importance of mobile applications, it is also important that they are translated, mobile application translation enables these applications to meet the needs of people who speak other languages, translation does not just mean changing the language of the application but extends the process more than that Currencies, units and calendars to the correct and most appropriate format.

Mobile apps have become tools for marketing, translation ensures that the right products appear during prospective customer searches, that product and service information is in a language they can understand, and by translating mobile apps, you will be able to compete equally in the international market and increase the numbers of your target audience.

App translation provides content and experience to users in a way that considers where they live, their interests, and how they communicate, but app translation goes beyond translation services, it also aims to make the user experience completely flawless so that your customer doesn't even know that your app or content was produced elsewhere Facebook for example which is headquartered in the US but has an equal number of users in India as it has in the US.

It is estimated that the number of mobile phone users globally will reach 5.21 billion by the end of 2022, and nearly two-thirds of the world's population owns a smartphone. If app translation wasn't a major initiative for your international business before, it certainly should be now.

With app translation, there's a bigger market than ever before. If your app is in English for example and you use translation services to translate its content into Chinese or German, you're making your content accessible to more than 60 percent of the world's mobile users.

In fact, you don't have to just translate your app into just a few languages, you have to try as much as possible to make your app usable by the largest possible segment of people by translating it into as many languages ​​as possible.

Which languages should you provide in your app?

The choice of languages is a relative matter and varies according to the factors of place, time and services provided by your application, but make sure that your application contains important and basic languages such as the following languages:

  • English
  • French
  • Arabic


Benefits of translating mobile apps

  1. Reaching new markets in foreign countries Providing your app in a country's native language can increase your market share and ultimately increase profits.
  1. The translation and localization of keywords and metadata allow brands to enhance the visibility of their apps and their branding in relation to specific keyword phrase searches in app stores.
  2. The translated application content increases engagement and is one of the most important criteria for successful marketing and attracting new customers.
  3. Translating your application will definitely put you ahead of your competitors in the same field.
  4. You can interact directly with your customers regardless of the time or location, by sending notifications continuously carrying advertising information related to the target market and its customers.


And last but not least you should not trust machine translation but take the time to work with translation professionals who specialize in knowing the market you are trying to enter.